Former Governor Terry McAuliffe joined Governor Ralph Northam on January 8, 2018 to unveil a new brand to unify Virginia’s workforce development system. The system, which includes a network of state and local partners and 62 One Stop Career Centers, will carry the name Virginia Career Works once the brand is fully activated later this year.
“We have tremendous resources to help connect employers and job-seekers in the Commonwealth, but our research shows that many Virginians are not aware of these important programs,” said Governor McAuliffe, speaking at the announcement event. “We’ve made great strides to enhance our workforce development assets by building a demand-driven workforce system, engaging and building a skilled workforce, and activating our network. Now, it is time to put Virginia to work. With today’s announcement, we are stepping up our game and delivering these resources to market under a consistent and exciting new brand.”
The McAuliffe administration has transformed Virginia’s workforce development system by making it more responsive to the needs of business, creating new capacity to train in critical high-demand areas, and aligning the system’s programs and resources towards a set of shared goals.
“This is an important step forward as we move to activate fully our network of workforce development resources across the Commonwealth,” said Governor Northam. “This new brand and the services it represents is a commitment to building stronger communities, growing economies, and more competitive industries in Virginia.”
Over the next several months, the Region 2000 workforce board will update their websites, social media, and business materials – including business cards and forms – and facilities will have new signage to activate the new brand. A comprehensive activation plan is in development to guide partners through the implementation process, and Governor McAuliffe has committed federal funds to assist local partners with the costs associated with the transition.
A video was shared at the unveiling event explaining the new brand comes with one vision – a high quality of life for EVERY Virginian and a qualified, job-ready workforce for Virginia Businesses. The branding also emphasize a collaborative network of organizations and specialist sharing one system, one name, one mission. CLICK HEREto view the full video.
The Region 2000 Workforce Development Board looks forward to spreading this important vision and continuing to increase outreach and awareness for the many resources available for job seekers.
